About Shooting For Peace

Join us as we fulfill our vision for our youth!

Our Mission

Bring communities together, promote education through reading, and encourage young people to engage in sports and other peaceful activities.


Scholarships Awarded


In Dollars Provided

3 Million

Views on Social Media


Educational Workbooks Delivered to Schools


From local commmunity leaders (mayors, police, celebrities, etc.)

Scholarship Dollars Awarded
Books Donated
Number of Scholarships Awarded
Alabama State


The SHOOTING FOR PEACE program inception began 2015 and was launched in 2016 at NBA ALL STAR Weekend in Toronto, ON. In 2016 we completed a nine-city tour during the school year delivering positive messages and encouraging students of lower socioeconomic status to believe in themselves to make a difference in their futurees.

From 2017-2019 our tours have stopped at every NBA All Star Weekend and BIG3 tour as well as other city stops along the way. The (18) cities including: LAs Vegas, Boston, Philly, Atlanta, New Orleans, Dallas, Houston, Detroit, Chicago, Harlem, Marietta, Toronto, Oakland, New York, Southfield, Miami, Charlotte, Los Angeles and Cleveland

Our Impact and Implementation Report

Click On The Images Below To View and Read Full Reports

What is shooting for peace

Be a part of our vision to inspire our youth to unite and reach their greatest potential! Together we can help bring communities together, promote education through reading, and encourage young people to engage in sports and other peaceful activities.

SHOOTING FOR PEACE is a program spearheaded by global ambassador & former NBA player Jerome “JYD” Williams and NBA Legends. National events supporting Jerome’s non-profit, JYD Project, Inc., Choo Smith Youth Empowerment, and the Chapters of the National Basketball Retired Players Association (Las Vegas Chapter) bring together community members, schools, and students, creating memorable experiences and offering educational opportunities through:

JYD Project, Inc., Choo Smith Youth Empowerment, and the NBRPA Las Vegas Chapter strive to improve literacy rates and bring unattainable experiences to life. With the support of Every, a leading digital education company. The goal for each event is to distribute 25,000 digital and physical educational workbooks to local District School Board students in elementary, intermediate, and high schools in each city.

An open forum discussion for youth and community members with featured speakers from the local community and special celebrity quests.

High school students at participating schools will have the opportunity to express what Shooting for Peace means to them by writing a one page poem on the subject and presenting it to a panel for prizes and scholarship donations.

Partnering universities are offering scholarship opportunities to qualifying students who participate in the poetry-writing contest. Each scholarship is valued from $2,000 up to approximately $100,000 (for full tuition and books).

Former NBA, WNBA and Harlem Globetrotter players take the court with local high school telent, police, celebrities and community members for an afternoon of entertainment, music and amazing skills.

About JYD Project, Inc.

The JYD Project is a 501[c][3] youth development organization for kids ages 5-18 that encourages young people to realize their full potential and partners with other charities that support and serve youth. The JYD Project assists students in becoming positive and productive adults through fun and engaging educational based programs. www.jydproject.com

Learn more About the NBRPA Las Vegas Chapter

The National Basketball Retired Players Association (NBRPA) is a 501[c][3] non-profit organization with a two-pronged mission to assist former NBA, ABA, Harlem Globetrotters and WNBA players in their transition from the playing court into life after the game, while also positively impacting communities and youth through baseketball and educational programs. https://www.legendsofbasketball.com/las-vegas/

About CHOO Smith youth empowerment

Choo Smith Youth Empowerment enhances youth
by preparing them to be fully productive citizens
and lifelong difference makers. We develop and
implement programs such as after school tutoring,
mentoring and youth camps that facilitate positive
growth in the lives of the youth we serve, as well as
their families and community. www.chooyouth.org

Get In Touch

Phone: 702-589-4658
Email: info@shootingforpeace.com